The demo

Blue Ridge Paddle Co.

A complete build for a fictional guided kayak and paddleboard outfitter in Asheville. Nothing on it is a mockup. It's a real, live site running the same structure, booking flow, and tour pages your site would ship with.

The tour test

Five things to poke at while you're there.

  1. Tap "Check Availability." The FareHarbor booking flow opens right there and works all the way through on mobile. This handoff is where most operator sites quietly lose the sale.
  2. Open a tour page. Itinerary that shows the experience, pricing and duration up front, what to bring, a meeting point with a map, and reviews where the decision happens.
  3. Look for the signature tour. The homepage doesn't treat ten tours equally. It leads with the one that earns the most, because that's how converting homepages work.
  4. Find the policies. Weather and cancellation info sits where a nervous first-timer can see it, because buried policies are a top reason guests abandon a booking.
  5. Shrink the window. Or use your phone. The menu, the galleries, and the booking flow are built mobile-first, not shrunk-down desktop.
A tour detail page on the Blue Ridge Paddle Co. demo The Blue Ridge Paddle Co. demo on a phone
Blue Ridge Paddle Co. demo homepage
Your version

Same bones. Your tours, your town, your voice.

Blue Ridge Paddle Co. shows the structure. Your build swaps in your tours, your photos, your reviews, and copy written from your own answers. Kayaks or ghost stories, jeeps or wine flights, the structure holds because it's built around how tour guests decide.

Start yours

Liked what you kicked?

Your version is $499 at the founding rate, live about two weeks after your questionnaire is done.